M. Praveen Kumar, G. Senthilkumar, R. Ramachandran. STUDY ON CONSUMER PREFERENCE AND BRAND PERCEPTION OF ICE CREAM IN TAMIL NADU USING MULTIDIMENSIONAL SCALING. Indian J. Vet. Anim. Sci. Res. [Internet]. 2026 Sep. 8 [cited 2026 Sep. 10];55(5):38-51. Available from: http://epubs.icar.org.in/index.php/IJVASR/article/view/183731