VIVEK, M C; SAHANA, S. Green Marketing: An Analysis of Consumer’s Perception and Willingness to Pay. Indian Journal of Extension Education, India, v. 57, n. 4, p. 153–155, 2021. Disponível em: https://epubs.icar.org.in/index.php/IJEE/article/view/115543. Acesso em: 22 oct. 2025.