ALITA MINZ, ISHANI SAMANTRAY, MANASEE MEHER, ASHMITA BEURA. CONSUMER PREFERENCES AND PERCEPTION TOWARDS READY-TO-EAT FOODS AMONG URBAN CONSUMERS IN BERHAMPUR CITY, ODISHA: CONSUMER PREFERENCES AND PERCEPTION TOWARDS READY-TO-EAT FOODS. J. Res. ANGRAU. 2026;54(2):67-75. doi:10.58537/