K. APARNA, G. ALEKYA, SEEMA and. CONSUMER PURCHASE BEHAVIOUR AND BRAND PREFERENCES OF VARIOUS READY TO EAT BREAKFAST CEREALS – A CASE OF HYDERABAD METRO. The Journal of Research, PJTSAU, India, v. 45, n. 3&4, 2019. Disponível em: https://epubs.icar.org.in/index.php/TJRP/article/view/88707. Acesso em: 26 jul. 2026.