CHALLA LAKSHMI, ALKA GOEL AND MANISHA GAHLOT. ENTREPRENEURIAL STRATEGIES FOR NICHE BRANDING IN THE IMAGE CONSULTING MARKET. The Journal of Research, PJTSAU, India, v. 52, n. 1&2, 2026. Disponível em: https://epubs.icar.org.in/index.php/TJRP/article/view/182158. Acesso em: 31 jul. 2026.