K. APARNA, G.A.S. and (2019) “CONSUMER PURCHASE BEHAVIOUR AND BRAND PREFERENCES OF VARIOUS READY TO EAT BREAKFAST CEREALS – A CASE OF HYDERABAD METRO”, The Journal of Research, PJTSAU, 45(3&4). Available at: https://epubs.icar.org.in/index.php/TJRP/article/view/88707 (Accessed: 26 July 2026).