CHALLA LAKSHMI, ALKA GOEL and MANISHA GAHLOT, “ENTREPRENEURIAL STRATEGIES FOR NICHE BRANDING IN THE IMAGE CONSULTING MARKET”, JOR PJTSAU, vol. 52, no. 1 & 2, Jul. 2026, Accessed: Jul. 31, 2026. [Online]. Available: https://epubs.icar.org.in/index.php/TJRP/article/view/182158