K. APARNA, G. ALEKYA, SEEMA and. “CONSUMER PURCHASE BEHAVIOUR AND BRAND PREFERENCES OF VARIOUS READY TO EAT BREAKFAST CEREALS – A CASE OF HYDERABAD METRO”. The Journal of Research, PJTSAU 45, no. 3&4 (April 8, 2019). Accessed July 26, 2026. https://epubs.icar.org.in/index.php/TJRP/article/view/88707.