Critical analysis on exploration of pre-production to marketing system for market-led extension approach


Abstract views: 220 / PDF downloads: 17

Authors

  • Bagish Kumar
  • Gopal Sankahala
  • Pankaj Kumar Sinha

Keywords:

Market – led extension, Preproduction, Production, Processing, Marketing

Abstract

The agricultural production of the country has increased dramatically in the last sixty years but could not translate into better remuneration to the farmers. Poor efficiency in the marketing channels and inadequate marketing infrastructure are believed to be the cause of not only high and fluctuating consumer prices, but also little of the consumer rupee reaching the farmer. Therefore extension functionaries need to play a major role to build the capacity of the farmers to meet the emerging challenges and make the farmers to realize better prices to their farm produce. This transformation of Extension is termed as Market – led extension, and so far it is not much discussed issue in the extension scenario. Hence the extension focus
should extend from mere production to market led extension on end-to-end basis. In this regard, the present study were conducted with the objective to delineate the pattern of preproduction to marketing value chain of milk with 240 respondents in the Bihar state through well -structured interview schedule. The results showed that there were the need of professionalism in dairying as the farmers were not select the dairy farmer site scientifically
and there were also the lack of labour due to migration. It was also observed that there were the lack of good breeds with high production and farmers use to sell their milk in raw form as compared to the processed product. Apart from that, there was the need of marketing related training for the prosperity of the dairy farmers.

Author Biographies

  • Bagish Kumar

    Division of Social Science ICAR Research Complex for NEH Region, Umiam

  • Gopal Sankahala

    Dairy Extension Division, ICAR-NDRI, Karnal

     

  • Pankaj Kumar Sinha
    Division of Social Science ICAR Research Complex for NEH Region, Umiam

Downloads

Submitted

2019-10-24

Published

2019-10-24

Issue

Section

Articles

How to Cite

Critical analysis on exploration of pre-production to marketing system for market-led extension approach. (2019). Indian Journal of Hill Farming, 32(1). https://epubs.icar.org.in/index.php/IJHF/article/view/94788