A Study of Consumer Attitudes towards Meat Consumption Patterns in Kerala


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Authors

  • Sivaprasad, M.S Department of Veterinary Public Health and Epidemiology, Guru AngadDev Veterinary andAnimal Sciences University, Ludhiana, Punjab Pin 141004
  • Neha Parmar Department of Veterinary Public Health and Epidemiology, Guru AngadDev Veterinary andAnimal Sciences University, Ludhiana, Punjab Pin 141004
  • Jisna K.S Division of Animal Reproduction, ICAR-IVRI, Izatnagar, Bareilly, Pin :- 243122
  • Vinod V.K Department of Veterinary Public Health, CVAS, Pookode, KVASU, Kerala, Pin 673576

https://doi.org/10.62757/IVA.2024.101.2.44-48

Keywords:

Consumer attitude, meat consumption, meat borne zoonoses, red meat

Abstract

    This study aimed to evaluate the consumption pattern of meat and meat products in major cities of Kerala. A total of 309 respondents, including 155 males and 154 females from Kerala, participated in this online survey through Google Forms. In this study, 76.4% of respondents were between the ages of 20 and 30 and 95.1% were above graduation level. The most preferred meat was chicken (55.3%), followed by beef (28.2%), chevon (10.7%) and pork (5.8%) and concerns regarding consumption of meat include mostly quality (71.8%) and food safety issues (56%). Meat alternatives were favoured by 20.7%. Factors affecting the consumption of processed meat include price (56.6%), fear of lifestyle diseases (35.9%), apprehensions about the side effects of red meat (12%) etc. However, 62.1% of respondents consumed meat weekly and homely meat dishes were preferred by 71.2% of the respondents. 85.1% of the respondents knew about meat-borne diseases, 11.7% suffered from diseases after eating meat and 19.4% were unsure. The present study provides an overview of consumer preferences and factors influencing meat consumption behaviour in major cities of Kerala. It points out the need for tailor-made solutions to address the felt needs of consumers in this state.

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Submitted

2024-02-23

Published

2024-02-23

How to Cite

Sivaprasad, M.S, Neha Parmar, Jisna K.S, & Vinod V.K. (2024). A Study of Consumer Attitudes towards Meat Consumption Patterns in Kerala . The Indian Veterinary Journal, 101(2), 44-48. https://doi.org/10.62757/IVA.2024.101.2.44-48