Interpersonal communcation behavior of tribal communities in Andhra Pradesh

Abstract

It is known that certain farmers play a significant role in transfer of technology. They act as second line extension workers in transfer of agricultural and allied information to fellow farmers. They have the ability to influence a large part of the farming community in the villages. They often serve as local multipliers and sponsors of new agricultural information. There is a natural seeker or follower pattern among farmers to whom some other influential farmers act as advocators of new ideas in social settings of farming communities. Many a time, the influential act as informative screen or local legitimizes of new ideas for adoption of new innovations among the farmers in the villages