Evidences of Encouraging Adoption through Frontline Demonstrations (FLDs)

Indian Hybrid Rice Program


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Authors

  • Shaik N. Meera Directorate of Rice Research, Rajendranagar, Hyderabad
  • P. Muthuraman Transfer of Technology and Training, Directorate of Rice Research, Rajendranagar, Hyderabad
  • S. Arun Kumar Directorate of Rice Research, Rajendranagar, Hyderabad

Keywords:

Frontline Demonstrations, Indian Hybrid Rice, extension strategies

Abstract

Frontline demonstrations are considered to be an effective and useful extension activity to demonstrate the latest technologies developed at research stations to the ultimate clientele, that is, farmers, in their own fields. However, extension organizations end up only in conducting the FLDs for the benefit of the farming community, but not on analyzing the results of such demonstrations to develop an extension action plan. In this paper an attempt is made to empirically establish the usefulness of FLDs on hybrid rice, linking FLDs with other development programs and macro analysis of FLDs for developing an effective commodity extension strategy. It is expected that future extension research on FLDs (demonstrations of any kind) will adopt similar methodologies for analyzing, documenting and advocating commodity based extension strategies

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Submitted

01-09-2025

Published

10-01-2015

Issue

Vol. 15 No. 2 (2014)

Section

Articles

License

The author owns the copyright of the article until the article is accepted for publication. After the communication of acceptance, the copyright of the article is owned by MANAGE and should not be reproduced elsewhere without the written permission of the editor and the authors of the article.

How to Cite

Shaik N. Meera, P. Muthuraman, & S. Arun Kumar. (2015). Evidences of Encouraging Adoption through Frontline Demonstrations (FLDs): Indian Hybrid Rice Program. Journal of Agricultural Extension Management, 15(2). https://epubs.icar.org.in/index.php/JAEM/article/view/171260