Producers’ and Consumers’ Perspectives on Constraints and Suggestions in Fruit and Vegetable Marketing Organizations of Bengaluru District

Abstract

The study was conducted to assess the constraints faced and suggestions offered by producers and consumers associated with HOPCOMS and Raithara Santhe in Bengaluru Rural and Urban districts of Karnataka. A total of 120 respondents were selected, comprising 60 producers (30 from HOPCOMS and 30 from Raithara Santhe) and 60 consumers (30 each from both markets). Data were collected through a pre-tested structured schedule and analysed using frequency, percentage and mean ranking. HOPCOMS producers faced major constraints such as limited procurement capacity, rejection of produce due to stringent grading standards and delayed payments. Raithara Santhe producers reported congestion in the market yard, inability to sell large quantities, and non-allotment of desired stalls as key issues. Among consumers, the major constraints in HOPCOMS included lack of door delivery and credit card facilities, reduction in  number of retail outlets, and improper store ambience. Raithara Santhe consumers faced price variability across stalls, lack of shelter and insufficient parking areas. Producers suggested larger procurement, timely payment and cold storage facilities for HOPCOMS. Raithara Santhe producers recommended shifting market locations to other places and improving infrastructure. Consumers emphasized increasing retail outlets in HOPCOMS and ensuring uniform pricing in Raithara Santhe. The study concludes with policy recommendations to strengthen infrastructure, enhance procurement systems, improve consumer services and modernize market operations.