Organizational Transformation through Producers Participation — a Case Study of Producers Company
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Authors
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N Balasubramani
Deputy Director, National Institute of Agricultural Extension Management (MANAGE), Hyderabad.
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Senthil Vinayagam S
Director, National Institute of Agricultural Extension Management (MANAGE), Hyderabad
Abstract
Indian agriculture has achieved self sufficiency in food production with the
advancement of research and significant contribution of the extension system.
However, the farmers are facing various challenges in marketing their produce
and have yet to realize better farm gate price, despite various models initiated
by the public as well as private sectors. One such model initiated by DPIP in
Madhya Pradesh is Producer Company. A case study on a Producer Company
(HAMPCO) has been undertaken to analyze the existing producer and market
linkage mechanism, organizational systems, and functioning of the model and
initiatives to enhance the profitability of the farmers. The study reveals that a
Producer Company is owned by the community and managed by professionals.
It is a good problem for convergence and a vehicle for transfer of technology,
helps reduce cost of farm inputs and realize better farm prices. However,
Government interventions may be required for sustaining the producers
company during the initial stages.
References
Dwivedi Y.K. and Joshi A.R. (2007). Producer Company - a new generation farmers' institution, LEISA India, PP. 16-17. Manual for Producers Company, Prepared for M.P.DPIP by: Action for Social Advancement (ASA), Bhopal.
