Role of Farmers in Supply Chain Management of Horticultural Products
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Authors
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Bhavya Manjari M
Extension Education Institute, Acharya N.G.Ranga Agricultural University, Rajendranagar,
Hyderabad.
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M Suryamani
Extension Education Institute, Acharya N.G.Ranga Agricultural University, Rajendranagar,
Hyderabad.
Abstract
The horticultural crop in the country presently covers 13.6 million hectares of
land i.e., 7 per cent of the gross cropped area and contributes 18-20 per cent of
the gross value of India's agricultural output. However, the post harvest loss in
fruits and vegetables is estimated to be around 35-40 per cent of the
production. This necessitates effective and efficient Supply Chain Management
(SCM). Various initiatives are attempting to strengthen the supply chain and
provide benefits to the farmers. This study examines the role of farmers in
supply chain management of horticultural products. The study examined the
farmer's role in planning for production of horticultural crops and SCM,
procurement of material, credit arrangement, production management, post
harvest management of vegetables and fruits, processing, information
management and marketing. Results reveal that majority of the farmers had
medium level of participation in planning and procurement of material.
Majority of the farmers had high participation in production management and
no participation in credit arrangement, post harvest management, processing
and marketing through SCM models.
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