Comparative Analysis of Use and Perceived Attributes of ICTs in Public and Private Extension Systems in India
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Authors
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Raksha Lakher
Ph.D. Scholar, Department of Agricultural Extension, College of Agriculture, ANG Ranga
Agricultural University, Rajendranagar, Hyderabad
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Sreenivas Rao I
Head, Department of Agricultural Extension, College of Agriculture, ANG Ranga Agricultural
University, Rajendranagar, Hyderabad
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Shaik N. Meera
Corresponding Author & Senior Scientist, Transfer of Technology and Training, Directorate of Rice
Research, Rajendranagar, Hyderabad: shaiknmeera@gmail.com
Abstract
ICT enabled extension offers new opportunities for bridging the knowledge
and extension service gap in Indian agriculture. However, several critical
challenges still remain. One of the most critical issues related to use of ICTs in
the extension system is perceived use of ICTs within these systems. A study was
conducted to know about sources of information, use of ICTs, and the
perceived attributes of ICTs in private, public and other agricultural extension
organizations. While planning to integrate ICTs into the extension system, it is
important to consider perceived attributes of ICTs rather than the actual
attributes. The results and discussions pertain to the perceived attributes of
ICTs as technology per se. On the basis of these attributes, extension
organizations may consider evolving ICT enabled extension strategies.
References
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