Determinants of Public Perception on Biotechnological Innovations
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Authors
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K. L. Prasanna Kumar
Research scholars. Department of Business Management. Yogi Vemana University, Kadapa
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B Sujatha
Research scholars. Department of Business Management. Yogi Vemana University, Kadapa
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G Pakki Reddy
Executive Director, Agri Biotech Foundation, Hyderabad and Research supervisor, Department of
Business Management, Yogi Vemana University, Kadapa
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S V Subba Reddy
Assistant Professor, Department of Business Management. Yogi Vemana University, Kadapa.
Abstract
Biotechnology is one of the key technologies which would resolve present
burning problems like climate change, pollution, malnutrition, drought and
salinity and lead to sustainable development. Biotechnology has become a
complex technology with its wide scope for generating multiple innovations
across various industries. Unfortunately there are some apprehensions about
biotechnological innovations like r-DNA technology, cloning technology etc.
Due to lack of reliable information on biotechnological innovations and their
utility in various industries, people are unable to perceive the merits and
demerits of biotechnology. Hence it is necessary to address these issues for
sustainable scientific governance. In India, the rate of generation and
dissemination of inventions in biotechnology is lagging due to societal
agitation on use of Bt. technology in food crops like brinjal, maize etc. and
ethical concerns over GM animals. This study focuses on determinants of
public perception and attitude towards biotechnological innovations.
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