Exploring the prospects, challenges and need assessment of live fish marketing from aquaculture farms in Kerala

Vishnu R. Nair; P. Dona; U. Parvathy; T. J. Jithin; P. K. Binsi

doi:10.21077/ijf.2024.71.3.142597-11

Authors

Vishnu R. Nair 9809447076
P. Dona College of Fisheries, Payyannur, Kerala University of Fisheries and Ocean Studies, Panangad
U. Parvathy Fish Processing Division, ICAR-Central Institute of Fisheries Technology, Kochi India.
T. J. Jithin Fish Processing Division, ICAR-Central Institute of Fisheries Technology, Kochi India
P. K. Binsi Fish Processing Division, ICAR-Central Institute of Fisheries Technology, Kochi India.

https://doi.org/10.21077/ijf.2024.71.3.142597-11

Keywords:

Aquaculture, Live fish transportation, Marketing, Need assessment, Price realisation, Kerala

Abstract

The current study investigated the potential and challenges of live fish marketing in the aquaculture farms of Kerala, India. Surveys were conducted among farmers from six major aquaculture producing districts of Kerala to gather information regarding aquaculture practices, harvesting methods and marketing strategies followed. Freshwater aquaculture systems, particularly tilapia farming was dominant among the farmers. The respondents primarily sold their products to domestic market through dealers. The study revealed that approximately 20% of the farmers adopted live fish transportation methods, preferring tank systems and open-type transportation. The study emphasised the importance of addressing challenges related to culture, harvest as well as post-harvest operations and providing knowhow on effective marketing and distribution channels to promote the adoption of live fish marketing.

Keywords: Aquaculture, Kerala, Live fish transportation, Marketing, Need assessment, Price realisation

Downloads

Download data is not yet available.

Author Biographies

P. Dona, College of Fisheries, Payyannur, Kerala University of Fisheries and Ocean Studies, Panangad

Assistant Professor,

Department of Fisheries Extension, Economics and Statistics

KUFOS-College of Fisheries, Payyanur
U. Parvathy, Fish Processing Division, ICAR-Central Institute of Fisheries Technology, Kochi India.

Senior Scientist,

Fish Processing Division,

ICAR-Central Institute of Fisheries Technology
T. J. Jithin, Fish Processing Division, ICAR-Central Institute of Fisheries Technology, Kochi India

Project Assistant,

Fish Processing Division,

ICAR-Central Institute of Fisheries Technology, Kochi India
P. K. Binsi, Fish Processing Division, ICAR-Central Institute of Fisheries Technology, Kochi India.

Senior Scientist,

Fish Processing Division,

ICAR-Central Institute of Fisheries Technology

References

Arumugam, M., Jayaraman, S., Sridhar, A., Venkatasamy, V., Brown, P.B., Abdul Kari, Z., Tellez-Isaias, G. and Ramasamy, T., 2023. Recent Advances in Tilapia Production for Sustainable Developments in Indian Aquaculture and Its Economic Benefits. Fishes, 8(4), p.176. https://doi.org/10.3390/fishes8040176

Aswathy, N. and Joseph, I., 2019. Economic feasibility and resource use efficiency of coastal cage fish farming in Kerala. Economic Affairs, 64(1), pp.151-155.

Brummett, R.E., 2002. Comparison of African tilapia partial harvesting systems. Aquaculture, 214(1-4), pp.103-114.

Bassey, N., Uwemedimo, E., Uwem, U. and Edet, N., 2015. Analysis of the determinants of fresh fish marketing and profitability among captured fish traders in South-South Nigeria: The case of Akwa Ibom State. British Journal of Economics, Management & Trade, 5(1), pp.35-45.

Christensen, B.D., 2018. From needs assessment to needs analysis. Performance Improvement, 57(7), pp.36-44.

Christophersen, G., Román, G., Gallagher, J. and Magnesen, T., 2008. Post-transport recovery of cultured scallop (Pecten maximus) spat, juveniles and adults. Aquaculture International, 16, pp.171-185.

Department of Fisheries, Government of India. (2020). Handbook on Fisheries Statistics 2020 (p. 25). Retrieved from https://dof.gov.in/sites/default/files/2023-01/HandbookFisheriesStatistics19012023.pdf

Department of Fisheries, Government of Kerala. (2020). Fisheries Handbook 2020 (pp.3-4). Retrieved from https://fisheries.kerala.gov.in/sites/default/files/202010/Fisheries%20Hand%20book%20%202020.pdf

Department of Fisheries, Government of Kerala. (2021). Kerala Fisheries Statistics at a Glance, 2021 (p. 2). Retrieved from https://fisheries.kerala.gov.in/sites/default/files/2022-05/Fisheries%20statistics%20At%20a%20Glance%202021.pdf

Dona, P., Immanuel, S., Ojha, S.N. and Ananthan, P.S., 2016. Occupational needs of shrimp farmers in Kerala.

FAO. 2020. The State of World Fisheries and Aquaculture 2020. Sustainability in action. Rome.

https://doi.org/10.4060/ca9229en

Hong, J., Chen, X., Liu, S., Fu, Z., Han, M., Wang, Y., Gu, Z. and Ma, Z., 2019. Impact of fish density on water quality and physiological response of golden pompano (Trachinotus ovatus) flingerlings during transportation. Aquaculture, 507, pp.260-265.

Idiku, F.O., Ogbonna, K.I., Ogar, P.O. and David, G.M., 2020. Weather Information Needs of Displaced Artisanal Fishermen in Bakassi Pennisula Nigeria. Library Philosophy and Practice (e-journal), 4134, pp.1-20.

Joseph J., Sathiadhas R., 2006. Economics of selected coastal aquaculture practices in Kerala, India. In: Sustain Fish. Kurup B. M., Ravindran K. (eds), School of Industrial Fisheries, Cochin University of Science & Technology, Cochin-682016, India, pp. 802-811.

Kerala State Planning Board, Government of Kerala. (2022). Harvesting the Potential of Inland Aquaculture: Towards a Plan of Action (p. 15). Kerala: Agriculture Division, Kerala State Planning Board, Government of Kerala. Retrieved from https://spb.kerala.gov.in/sites/default/files/inlinefiles/Layout%20Harvesting%20the%20potential%20of%20Inland%20aquaculture.pdf

Kappen, D.C., Thomson, K.T. and Dinesh, K., 2013. Adoption of Improved Practices in Freshwater Fish Farming, Fishery Technology, 50, pp. 191-195.

Kappen, D.C., Dinesh, K. and Divya, N.D., 2018. Constraints in the Adoption of Cage Aquaculture Practices in Ernakulam District, Kerala. Journal of Extension Education, 30(4).

Leagans, J.P., 1961. Extension education for community development. Extension education in community development, pp.1-26.

Olawunmi, C.A. and Clarke, A.P., 2022. Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage. Journal of Enterprising Communities: People and Places in the Global Economy.

Onoja, A.O., Usoroh, B.B., Adieme, D.T. and Deedam, N.J., 2013. Determinants of market participation in Nigerian small-scale fishery sector: Evidence from Niger delta region. Consilience, (9), pp.69-84.

Parvathy, U., Binsi, P.K., Sathish Kumar, K., Murali, S. and Ravishankar, C.N., 2019. Live fish transportation: Technology assuring quality.

Parvathy, U., Nair, V. R., Jithin, T. J., Binsi, P. K., Rao, B. M. and Ravishankar, C. N., 2021. Waterless live seafood transportation: a promising marketing technology. Marine Products Export Development Agency, News Letter, vol. 6, pp. 23–26.

Rothwell, W.J. and Kazanas, H.C., 1996. Improving on-the-job training: how to establish and operate a comprehensive OJT program. (No Title).

Salim, S., James, H., Athira, N., Smitha, R., Shinu, A. and Meharoof, M., 2018. Assessment of online fish marketing in ernakulam District, Kerala. Asian Journal of Agricultural Extension, Economics & Sociology, 27(1), pp.1-8.

Shyam, S.S., Stanley, L. and Athira, N.R., 2021. Fish trade, price realization and species diversification across markets in Maharashtra. International Research Journal of Agricultural Economics and Statistics, 11(2), pp.285-298.

Nair, V.R., Parvathy, U., Jithin, T.J., Binsi, P.K. and Ravishankar, C.N., 2023. Live transportation of food fishes: current scenario and future prospects. Current Science (00113891), 124(4).

Watkins, R. and Kaufman, R., 1996. An update on relating needs assessment and needs analysis. Performance+ Instruction, 35(10), pp.10-13..

Wynne, F. and Wurts, W.A., 2011. Transportation of warmwater fish: equipment and guidelines. Stoneville, Mississippi: Southern Regional Aquaculture Center.