DEVELOPMENT OF VIDEOS FOR SOCIAL MEDIA PLATFORM ( YOUTUBE ) FOR DISSEMINATION OF ANIMAL HUSBANDRY TECHNOLOGIES

C.M. Shiva Rajkumar; K. Satyanarayan; L. Manjunatha; V. Jagadeeswary; Praskash K Rathod `; S.B. Prasanna; B.N.V. Sowmya

doi:10.56093/ijvasr.v54i1.165820

Authors

C.M. Shiva Rajkumar Veterinary Officer, Veterinary Hospital, Department of Animal Husbandry and Veterinary Science, Bangarpet, Kolar District, Karnataka
K. Satyanarayan Professor (Retd.), Department of Veterinary and Animal Husbandry Extension Education, KVAFSU, Hebbal, Bengaluru
L. Manjunatha Professor and Head, Department of Veterinary and Animal Husbandry Extension Education, KVAFSU, Hebbal, Bengaluru
V. Jagadeeswary Professor, Department of Veterinary and Animal Husbandry Extension Education, KVAFSU, Bengaluru
Prakash K Rathod Associate Professor, Directorate of Extension, KVAFSU, Bidar
S.B. Prasanna Professor and Head, Department of Livestock Production Management, KVAFSU, Hebbal, Bengaluru
B.N.V. Sowmya Senior Research Fellow, ICAR-NASF Project, Department of Veterinary and Animal Husbandry Extension Education, College of Veterinary Science, PVNRTVU, Rajendranagar, Hyderabad

https://doi.org/10.56093/ijvasr.v54i1.165820

Keywords:

Social media, YouTube, Animal Husbandry Technologies, Extension

Abstract

The current study focuses on development of videos for effective dissemination of information on scientific animal husbandry practices through social media platform (YouTube) channel (Pashu Pragna) created for the specific purpose. Four important topics were selected for video production namely, clean milk production, artificial insemination in sheep and goat, improving fat and SNF in lactating cows and various government schemes for livestock development. The content and quality of videos were evaluated and standardized, by a team of experts consisting of 30 members. The effectiveness of these uploaded Pashu Pragna channel videos were assessed by exposing them to a sample of 100 livestock farmers who possessed at least five milch animals or shepherds having a minimum of 20 sheep or goats in Kolar district of Karnataka. The progress was measured in terms of their knowledge gain. The results indicated that majority of the experts rated the videos as good, both in terms of content and quality. Likewise, majority of the respondents who were exposed to the videos through the channel provided highly satisfied feedback. Further almost all of them had acquired significant level of knowledge gain on immediate post exposure evaluation, which indicated the effectiveness of the developed videos streamed through YouTube channel.

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