Use of Social Media for Marketing of Agricultural Products Among Agricultural Producers in Lakhimpur District in Assam

A Study


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Authors

  • Anjuma Saikia Department of Library and Information Science, Mahatma Gandhi Central University
  • Deepika Kumari Department of Library and Information Science, Mahatma Gandhi Central University
  • Ranjeet Kumar Choudhary Department of Library and Information Science, Mahatma Gandhi Central University

Keywords:

Social Media, Agricultural Marketing, YouTube, WhatsApp, Farmers, Agricultural Products

Abstract

This study aims to know the use, purpose, importance, and problems the farmers face in marketing agricultural products through social media. For this study, 124 farmers are selected as the research sample. The findings of this paper showed that the most preferred social media among farmers are Youtube and WhatsApp. Samples under study use social media to promote agricultural products and share photos and videos relating to agricultural produces. A structured questionnaire was distributed to the respective farmers in the Lakhimpur district.

 

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Submitted

30-10-2024

Published

30-12-2021

Issue

Vol. 22 No. 2 (2021): Knowledge Management for Agricultural Librarians and Information Professional

Section

Articles

License

The author owns the copyright of the article until the article is accepted for publication. After the communication of acceptance, the copyright of the article is owned by MANAGE and should not be reproduced elsewhere without the written permission of the editor and the authors of the article.

How to Cite

Saikia, A., Kumari, D., & Choudhary, R. K. (2021). Use of Social Media for Marketing of Agricultural Products Among Agricultural Producers in Lakhimpur District in Assam: A Study. Journal of Agricultural Extension Management, 22(2), 91. https://epubs.icar.org.in/index.php/JAEM/article/view/159261