Use of Social Media in Agricultural Outreach Activities

A Study at CCS Haryana Agricultural University, Hisar


214 / 2

Authors

  • Bhanu Partap CCS Haryana Agricultural University
  • Manju Partap Chandigarh College of Architecture

Keywords:

Social Media, Agricultural Universities, Agricultural Extension

Abstract

Social media plays a crucial role in this digital era in every human endeavor. The present study aims to evaluate the use of social media and its impact in agricultural outreach activities at Chaudhary Charan Singh Haryana Agricultural University, Hisar. The study found that more than ninety percent of the extension specialists were aware of the social media applications and their use in sharing agricultural information and outreach activities. Further, it was also found that WhatsApp was the most preferred medium of communication among the extension specialists. Social media was used by 36% of the respondents for sharing agricultural information with the farmers' community. It was also suggested that proper awareness and training programs be organized frequently for extension specialists and the farmers' community.

 

Downloads

Submitted

30-10-2024

Published

30-12-2021

Issue

Vol. 22 No. 2 (2021): Knowledge Management for Agricultural Librarians and Information Professional

Section

Articles

License

The author owns the copyright of the article until the article is accepted for publication. After the communication of acceptance, the copyright of the article is owned by MANAGE and should not be reproduced elsewhere without the written permission of the editor and the authors of the article.

How to Cite

Partap, B., & Partap, M. (2021). Use of Social Media in Agricultural Outreach Activities: A Study at CCS Haryana Agricultural University, Hisar. Journal of Agricultural Extension Management, 22(2), 101. https://epubs.icar.org.in/index.php/JAEM/article/view/159262