Communication Strategies for Creating Sustainable Public Awareness on Agricultural Biotechnology


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Authors

  • M.N. Reddy National Institute of Agricultural Extension Management (MANAGE)

Keywords:

Communication Strategies, Sustainable Public Awareness, Agricultural Biotechnology, eradicating poverty

Abstract

INDIA's long term economic prospects depend heavily on the agricultural sector which contributes a quarter of the GDP and provides livelihood to two-thirds of the population. It is, therefore, imperative that highest priority is accorded to agriculture. The rural demand for manufactured goods and services is also dependent on the expansion of the agricultural economy. India achieved 7 per cent plus GDP growth during 1995-96 and 1996-97, essentially due to the robust performance of the agricultural sector. Thus, development of agriculture is key to eradicating poverty, ensuring food security, generating demand for industrial goods and promoting overall development

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Submitted

20-08-2025

Published

03-09-2025

Issue

Vol. 2 No. 2 (2001)

Section

Articles

License

The author owns the copyright of the article until the article is accepted for publication. After the communication of acceptance, the copyright of the article is owned by MANAGE and should not be reproduced elsewhere without the written permission of the editor and the authors of the article.

How to Cite

M.N. Reddy. (2025). Communication Strategies for Creating Sustainable Public Awareness on Agricultural Biotechnology. Journal of Agricultural Extension Management, 2(2). https://epubs.icar.org.in/index.php/JAEM/article/view/170550