Effectiveness of Farm Programme Amachi Mati Amachi Mansa perceived by Televiewing Farmers


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Authors

  • Deshmukh P.R Department of Extension Education. College of Agriculture, MAU,Parbhani
  • V. T. Wattamwar Department of Extension Education. College of Agriculture, MAU,Parbhani

Keywords:

Televiewing Farmers, Amachi Mati Amachi Mansa

Abstract

Television is recognized as an effective mass medium to spread education, promote social change and rural development. A study was taken up on the perception of the viewers about the effectiveness of the agricultural programme Amachi Mati Amachi Mansa, a television programme in Marathi. The specific objectives were to assess the effectiveness of the programme as perceived by televiewing farmers and to know their expectations about the farm programme. The study revealed that the programme was perceived as useful, effective, and motivating. Some of the suggestions relate to duration of the telecast, programme timings, involvement of progressive farmers in the programme etc.

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Submitted

28-08-2025

Published

03-09-2025

Issue

Vol. 11 No. 1 (2010)

Section

Articles

License

The author owns the copyright of the article until the article is accepted for publication. After the communication of acceptance, the copyright of the article is owned by MANAGE and should not be reproduced elsewhere without the written permission of the editor and the authors of the article.

How to Cite

Deshmukh P.R, & V. T. Wattamwar. (2025). Effectiveness of Farm Programme Amachi Mati Amachi Mansa perceived by Televiewing Farmers. Journal of Agricultural Extension Management, 11(1). https://epubs.icar.org.in/index.php/JAEM/article/view/171045