Comparative analysis of Use and Perceived Attributes of ICTs in Public and Private Extension Systems in India


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Authors

  • Raksha Lakher ANG Ranga Agricultural University, Rajendranagar, Hyderabad
  • I. Sreenivas Rao ANG Ranga Agricultural University, Rajendranagar, Hyderabad
  • Shaik'N. Meera Directorate of Rice Research. Rajendranagar

Keywords:

ICT, Private Extension Systems, Indian agriculture

Abstract

ICT enabled extension offers new opportunities for bridging the· knowledge and extension service gap in Indian agriculture. However, several critical challenges still remain. One of the most critical issues related to use of ICTs in the extension system is perceived use of ICTs within these systems. A study was conducted to know about sources of information, use of ICTs, and the perceived attributes of ICTs in private, public and other agricultural extension organizations. While planning to integrate ICTs into the extension system, it is important to consider perceived attributes of ICTs rather than the actual attributes. The results and discussions pertain to the perceived attributes of ICTs as technology per se. On the basis of these attributes, extension organizations may consider evolving JCT enabled extension strategies.

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Submitted

30-08-2025

Published

10-07-2013

Issue

Vol. 14 No. 1 (2013)

Section

Articles

License

The author owns the copyright of the article until the article is accepted for publication. After the communication of acceptance, the copyright of the article is owned by MANAGE and should not be reproduced elsewhere without the written permission of the editor and the authors of the article.

How to Cite

Raksha Lakher, I. Sreenivas Rao, & Shaik'N. Meera. (2013). Comparative analysis of Use and Perceived Attributes of ICTs in Public and Private Extension Systems in India . Journal of Agricultural Extension Management, 14(1). https://epubs.icar.org.in/index.php/JAEM/article/view/171173