Analysis of Key communicators and Non-key Communicators among Fishermen

Bankey Bihary; Balasubramaniam S.; Kandoran M.K.

doi:10.56093/ft.v34i2.23532

Authors

Bankey Bihary Research Centre of Central Institute of Fisheries technology, Burla
Balasubramaniam S. Central Institute of Fisheries Technology, Cochin
Kandoran M.K. Central Institute of Fisheries Technology, Cochin

https://doi.org/10.56093/ft.v34i2.23532

Keywords:

Key communicators, sociometric technique, socio-economic status index.

Abstract

Key communicators in two fishing villages of Orissa coast were identified using the socio-metric technique. The results revealed that in Pentakota, there were significant differences between the key communicators and nonkey communicators on the variables such as Socio-economic status, information need, attitude towards motorisation cosmopoliteness and technological adoption whereas in another village, there were no significant differences in variables of crafts, other than risk preference and information need. Further, the socio-economic status variable was evaluated among these fishermen in terms of its components. In the regression analysis calculated between the key communicators' choice scores and their independent variables, the R2 was found to be 0.4082 and non-significant.