FARMERS’ PERCEPTION ABOUT QUALITY OF MULTIMEDIA MODULES ON DAIRY FARMING PRACTICES

Abstract

Present study interprets the perception of dairy farmers about the quality of
multimedia modules developed for the purpose along with the constraints faced and
suggestions voiced. The quality of multimedia modules were perceived with the help of
the parameters related to attractiveness, holding interests, use of visuals and models,
production skills and presentation skills. The results revealed that majority of the dairy
farmers had perceived that, the quality of multimedia modules are good and found to be
useful. But, lack of awareness was perceived as major constraint while using
multimedia modules as information source. An awareness campaign at different places
at regular intervals will certainly help out to promote such multimedia modules as
information source and that can be effectively used for disseminating technologies on
various dairy farming practices.
Key words: Perception, Multimedia modules, Dairy farmers