SOCIO- ECONOMIC CHARACTERISTICS AND MARKETING ATTRIBUTES OF MACHERLA BROWN SHEEP FARMERS
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Authors
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P. VENUGOPAL CHOUDARY
Department of Animal Genetics and Breeding,
College of veterinary Science, Rajendra Nagar, Hyderabad-30, India
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B. EKAMBARAM
Department of Animal Genetics and Breeding,
College of veterinary Science, Rajendra Nagar, Hyderabad-30, India
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M. GNANA PRAKASH
Department of Animal Genetics and Breeding,
College of veterinary Science, Rajendra Nagar, Hyderabad-30, India
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N. RAJANNA
Department of Animal Genetics and Breeding,
College of veterinary Science, Rajendra Nagar, Hyderabad-30, India
Abstract
ABSTRACT
A survey on socio-economic characteristics and marketing attributes of Macherla
Brown (local sheep) sheep farmers was conducted in Guntur, Nalgonda, Prakasam and
Krishna districts of Andhra Pradesh with sample size of 104 farmers. The survey
revealed the mean family size of the farmers was 4.34 with majority (80.77%) of famers
belonged to medium size. About 57.7% of farmers had primary education. The overall
mean land holding in the surveyed area was 1.94 ± 0.20 acres and 99.04% farmers
chosen sheep husbandry as main occupation. Mean flock size was 120.64 ± 4.80
sheep and 41.34 % farmers had 50 to 100 sheep per flock. It was found that 60.58%
sheep farmers realized their income from sale of meat. The sheep marketing pattern
followed in the present study indicated that middlemen or butcher based (75.96%)
market channel was very strong and followed by direct mode of marketing most of the
farmers (64.42%) felt sheep rearing was remunerative enterprise.
Key words: Macherla Brown sheep farmers, Socio-economic and marketing attributes.
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