EMPIRICAL ASSESSMENT ON ADOPTION OF TANUVAS SMART MINERAL MIXTURE BY THE DAIRY FARMERS OF TAMIL NADU
![](/public/icon/gor.png)
![](/public/icon/pdf.png)
Keywords:
Adoption, Attributes, Behaviour, Dairy, Mineral mixtureAbstract
The present study was undertaken to understand the present status of adoption of TANUVAS SMART mineral mixture, viz, complete adoption, partial adoption, discontinuance and rejection and its perceived attributes, namely, relative advantage, compatibility, complexity, observability and trialability using the schedule developed for the purpose and the economic impact. Partial budgeting was done to assess the economic impact of adopting TANUVAS SMART mineral mixture. Personal cosmopolite and personal localite communication channels had contributed majorly to the awareness of the dairy farmers followed by mass media. Majority of the dairy farmers (78%) discontinued the adoption of the innovation. Sixty six per cent of them had medium level of adoption behaviour followed by high (28%) and low (6%) level of adoption behavior. The reasons attributable were that the technology was perceived relatively less advantageous and not observable. However, it was perceived as highly compatible, less complex and trialable. Net income of the dairy farmers had increased by Rs. 2,216.80 per dairy animal per lactation due to the adoption of TANUVAS SMART Mineral Mixture. The status of adoption of TANUVAS SMART Mineral Mixture, its adoption behaviour and change in net income were found to be significantly associated with land holding, area under fodder cultivation, dairy animal possession, extension agency contact and mass media exposure of the dairy farmers.
Downloads
References
Basunathe, V.K., Sawarkar, S.W. and Sasidhar, P.V.K. (2010). Adoption of dairy production technologies and implications for dairy development in India. Outlook on Agriculture, 39(2): 134 – 140.
Bhise, R.N., Gaikwad, D.S., Kasal, Y.G. and Kadam, J.R. (2018). Adoption behaviour of dairy farmers about recommended dairy management practices. Plant Archives, 18(1): 523 -530.
Chavan, S., Deshmukh, D.S., Sawant, M. and Gangane, G.R. (2016). Adoption of scientific feeding practices by buffalo dairy entrepreneurs in peri-urban area. International Journal of Advanced Research, 4(2): 1275 - 1280.
Godara, P.K., Sharma, N.K. and Rajput, D.S. (2018). Adoption of dairy management practices among the livestock owners of Bikaner district of Rajasthan. Journal of Entomology and Zoology Studies, 6(5): 843 – 846.
Kumbar, S., Veeranna, K.C., Harisha, M. and Gopala, G.T. (2017). Study on the Perception of Farmers on Adoption of Strategic Supplementation of Mineral Mixture and Urea Molasses Mineral Block in Buffaloes. International Journal of Livestock Research, 7(1): 107 – 115.
Murai, A.S. and Singh, B.K. (2011). Differential Adoption of Scientific Dairy Farming Practices and Related Constraints. Indian Research Journal of Extension Education, 11(2): 46 – 49.
Rathod, P.K. and Chander, M. (2015a). Are we generating need based and relevant livestock technologies? Agricultural Extension in South Asia Blog, 51: 1 – 7.
Rathod, P.K. and Chander, M. (2015b). Perception of dairy farmers towards attributes of dairy innovations in North India. The Indian Journal of Veterinary Sciences and Biotechnology, 11(3): 25 – 29.
Rathod, P.K., Chander, M. and Bardhan, D. (2016). Concentrate feeding to dairy cattle: Adoption status and factors affecting its adoption in India. Indian Journal of Animal Research, 50(2): 788 - 793.
Rezvanfar, A. (2007). Communication and socio-personal factors influencing adoption of dairy farming technologies amongst livestock farmers. Livestock Research for Rural Development, 19: 33. http://www.lrrd.org/lrrd19/3/rezv19033.htm
Sharma, M. (2015). Bottlenecks in Adoption of Feeding Practices for Dairy Animals in District Kapurthala. Journal of Krishi Vigyan, 3(2): 12 - 18.
Thirunavukkarasu, D. and Narmatha, N. (2016). Lab to land – factors driving adoption of dairy farming innovations among Indian farmers. Current Science, 111(7): 1231 - 1234.
Triveni,G., Sharma, G.R.K., Satyanarayana, Ch., Sarjan Rao, K. and Raghunandhan, T. (2017a). An appraisal on the level of adoption of dairy innovations among dairy farmers in Andhra Pradesh. International Journal of Science, Environment and Technology, 6(4): 2600 – 2609.
Triveni,G., Sharma, G.R.K., Satyanarayana, Ch., Sarjan Rao, K. and Raghunandhan, T. (2017b). Perception of cattle and buffalo farmers towards compatibility of selected dairy innovations. International Journal of Science, Environment and Technology, 6(5): 2966 – 2970.
Triveni,G., Sharma, G.R.K., Satyanarayana, Ch. and Raghunandhan, T. (2017c). Measuring Perceptions on Recommended Dairy Innovations by Dairy Farmers of Andhra Pradesh. International Journal of Livestock Research, 7(12): 237 – 241.
Yadav, C.M. and Naagar, K.C. (2021). Dairy Farming Technologies Adopted by the Farmers in Bhilwara District of Rajasthan. Indian Research Journal of Extension Education, 21(1): 7 – 11.
Downloads
Submitted
Published
Issue
Section
License
All the copy right belongs to the sponsoring Organization, Tamil Nadu Veterinary and Animal Sciences University, Chennai - 51.