Consumers’ Preference for Dried Fish with Emphasis on Packaging in Dhaka city
190 / 138
Keywords:
Consumers’ preference, consumers’ acceptability, dried fish, packaging, retail markets, DhakaAbstract
Consumers’ preference for dried fish with emphasis on packaging in Dhaka city was investigated by survey method using a structured questionnaire. A total of 45 consumers (15 in each market) in the open-air retail markets of Dhaka city were selected by purposive sampling technique. Majority of the respondents were male (84%), in the age group of 15-59 years (84%) and having below the Higher Secondary Certificate (HSC) level of education (75%). Most of the consumers (73%) came from the low-income groups. Around 87% like to eat dried fish. Around 53% of consumers buy dried fish weekly, and they spend monthly on an average of 370 BDT. More than 90% of consumers preferred to consume dried fishes with satisfaction on the existing quality. However, 96% of consumers also showed a willingness to pay 10-15% higher price if packaging and quality are improved. Based on the consumers’ preferences, this study indicated that there is good potential for quality packaged dried fishes, which is readily accessible and affordable for the consumers.Downloads
Download data is not yet available.
Submitted
2020-11-11
Published
2020-11-18
Issue
Section
Articles
License
Copyright rests with the Society of Fisheries Technologists (India).How to Cite
Towhidul Islam, M., Chowdhury, P., Nusrat Jahan, S., Adib Flowra, F., & Tariqul Islam, M. (2020). Consumers’ Preference for Dried Fish with Emphasis on Packaging in Dhaka city. Fishery Technology, 57(4). https://doi.org/10.56093/ft.v57i4.107166