Growth trends, marketing efficiency and market opportunities for pineapple(Ananas comosus) production in Manipur
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Authors
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THEMSHANG KHAPUDANG
Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh 211 007, India
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DIPAK KUMAR BOSE
Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh 211 007, India
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RABINA LAISHRAM
Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh 211 007, India
Keywords:
CAGR, Likert scale, Pineapple, Price spread, SWOT analysisAbstract
Pineapple [Ananas comosus (L.) Merr.] is a crucial cash crop that contributes significantly to the livelihood and income of tribal and smallholder farmers in Manipur. The present study was conducted from 2024 to 2025 in Imphal- East, Senapati and Kangpokpi districts to examine the growth trends, marketing efficiency and market opportunities for pineapple in Manipur. A total sample of 450 respondents was selected using purposive random sampling for the study. Primary data was collected through personal interview using a pre-structured interview schedule, while secondary data on area, production and productivity was obtained through official publications. Compound annual growth rate (CAGR), coefficient of variation (CV), price spread, producer’s share in consumer’s rupee (PSCR), shepherd’s marketing efficiency index, Acharya’s modified marketing efficiency index and SWOT analysis were used. The results indicated a declining trend in area and production, whereas productivity showed a positive growth trend. The marketing channel results for Channel I (producer → consumer) was the most efficient, with a producer- share in the consumer’s rupee (PSCR) of 84.00% and a modified marketing efficiency (MME) of 5.25. The SWOT analysis revealed traditional, chemical-free farming practices as a major strength, lack of transportation and market infrastructure as key weaknesses, eagerness to undergo the value-addition process using juice and canning units as an important opportunity and regional bandh/blockades and price instability as major threats. This study highlights the need of local processing facilities, improved market infrastructure and direct marketing systems to enhance farmers’ income and promote sustainable pineapple production in Manipur.
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