Perception and Economic Impact of Agromet Advisory Services: A Case Study of Thrissur AICRPAM Centre of Kerala State
Keywords:Micro-Level Agromet Advisory Service, Perception, Weather Forecast, Economic Impact
This research explored the awareness, perception and economic impact of micro-level Agromet Advisory Services (AAS) issued by All India Coordinated Research Project on Agrometeorology of Indian Council of Agricultural Research through its 25 cooperating centres located across the country. Micro-level advisory based on weather forecast is the innovative and first of its kind in the country. Studies on economic impact of these micro-level advisories were uncommon. The study was conducted using field survey to assess the perception and economic impact of micro-level AAS at Thrissur AICRPAM centre on pilot basis. Two categories viz. AAS and non-AAS farmers, consisting of 40 farmers in each category were selected through multi-stage stratified random sampling technique. The probit regression model was employed to assess the factors determining willingness to pay (WTP) for AAS. The results revealed that 55% of AAS farmers rated the advisories as â€˜very goodâ€™ on the scale of very poor to very good. Non-AAS farmers lagged in both awareness and adoption of services when compared to AAS farmers. Farmersâ€™ age, education and land holding size were found to be most important factors influencing farmerâ€™s willingness for pay-based services. Economic impact revealed that there was increase of 19-34 percent of income for AAS farmers in comparison to non-AAS farmers.
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