Perceived Effectiveness of Dairy Service Delivery Systems in Namakkal District of Tamil Nadu
Keywords:Co-operative, Dairy, Effectiveness, Private, Service, Veterinarians
The present study was conducted in Namakkal District of Tamil Nadu to analyse the perceived effectiveness of
various dairy service delivery systems like dairy co-operative, private integrators, public departments, private
veterinarians, para-veterinarians, etc. and their extent of share in delivering the dairy services to farmers. A total
of 120 respondents were selected for the study by proportionate random sampling method and the data were
collected by personal interview method using pre-tested interview schedule. Most of the respondents
predominantly availed the curative (99.17%) and preventive (95.00%) services from the private veterinarians;
and medicines from the pharmacies (98.33%) than other dairy service delivery systems. The para-veterinarians
are the major source for 75.83 per cent of the respondents for availing artificial insemination services. The
respondents predominantly availed the services like concentrate feed (73.33%); mineral mixture (73.33%);
insurance (57.78%) and training and advisory services (60.00%) from dairy co-operative, whereas fodder seeds
& slips and credit facilities were mainly availed from neighbours (59.17%) and banks (12.50%) respectively.
Overall it was perceived that the public department was effective in delivering heath and artificial insemination
services, providing insurance and mineral mixture to the dairy farmers while the dairy co-operative was perceived
to be effective in supplying fodder seeds and slips, credit facilities and training and advisory services. The
commercial feed agencies were perceived as the effective service provider in supplying commercial concentrate
feed than others.
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