Media Effectiveness on Rural Women in Haryana for Vegetables Cultivation
Abstract views: 45 / PDF downloads: 28
Keywords:C.D., Attitude, Economics, Knowledge, Rural women, Vegetable
The present study was conducted in four villages namely, Bhimnagar, Pali of Hisar and Milkpur and BawanikheraÂ of Bhiwani district of Haryana state. Fifty rural women involved in vegetable cultivation practices from each village were selected purposively, thus comprising a sample of 200 women. The impact of CD was found to beÂ significant for gain in knowledge and change in attitude in all selected villages for all the messages regarding vegetable cultivation. There was a significant difference in the knowledge of rural women at pre and postexposure
stage for all the messages. Education (r=0.257), income (r=0.241), landholding (r=0.179) and area underÂ vegetables cultivation (r=0.180) had positive and significant relationship with knowledge acquisition. Attitude change of rural women was found to be positively and significantly related to education (r=0.296), landholdingÂ (r=0.180) and area under vegetable cultivation (r=0.185). Therefore, it may be inferred that respondents who were having cultivation as their main occupation, educated, having higher income, large landholders and more
area under vegetable cultivation had acquired knowledge and favourable attitude when exposed them to CD onÂ vegetable cultivation practices.
How to Cite
The manuscripts once accepted and published in the Indian Journal of Extension Education will automatically become the property of the Indian Society of Extension Education, New Delhi. The Chief Editor on behalf of the Indian Journal of Extension Education holds the copyright.