Training and Marketing Channel as Determinant of Empowerment of Rural Self Help Group Women Members
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Keywords:Income generation, Marketing channel, Respondents, Self Help Groups, Training received, Women
The present study was conducted on 120 randomly selected respondents from Bhiwani and Bawani KheraÂ blocks of Bhiwani district of Haryana state. The study revealed that majority of the respondents belonged to
the young age group, illiterate, belonged to nuclear families of medium family size. Hundred per cent of the respondents were active with social participation in one organization. Training received score was obtained
highest for income generation (weighted mean score 2.00 and rank I), followed by loaning and dairy andÂ agriculture ranked II and III respectively. Similarly for marketing channels â€˜individual sale mode of marketingâ€™ ranked first, followed by â€˜group contacts with shopkeeper in village/nearby villageâ€™, â€˜group contacts withÂ shopkeepers in citiesâ€™ and â€˜group saleâ€™ respectively. Association between independent variables with training and marketing channels was found positively correlated. It was interesting that a negligible percentage ofÂ respondents performed tasks of income generating activities and marketing which were not fruitful for them.
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