Preferences and Perceived Effectiveness of Information Sources for Livestock Production
Abstract views: 161 / PDF downloads: 57
Keywords:Information source, Preference, Livestock production, Training
The present study analysed the preferences of dairy farmers for information, its sourcesÂ and effectiveness of various media to disseminate knowledge about livestock production technologies among dairy farmers in Punjab. The data was collected during September 2019Â fair held at Punjab Agricultural University, Ludhiana from purposively selected 120 farmers having dairy cattle. Information need of respondents was highest for disease controlÂ methods. Training camps and mobile phones were considered easily available information sources as well as were the most preferred information sources. Nearly half of theÂ respondents very frequently consulted Veterinary Inspectors (VIs) for animal health problems while a large majority of respondents contacted KVK scientists very frequentlyÂ followed by VIs for seeking knowledge regarding livestock production. Dairy farmers perceived training as the most effective source to acquire knowledge on dairy farmingÂ technologies followed by field veterinarians/VOs. It can be concluded that the extension agents should approach dairy farmers through trainings as farmers considered it the mostÂ effective information source.
The manuscripts once accepted and published in the Indian Journal of Extension Education will automatically become the property of the Indian Society of Extension Education, New Delhi. The Chief Editor on behalf of the Indian Journal of Extension Education holds the copyright.