Awareness and Determinants of farmers participation in e-Marketing of Agricultural Commodities in India


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Authors

  • KJ Raghavendra Scientist
  • Shiv Kumar ICAR- NIAP, New Delhi
  • Amit Kar
  • Pramod Kumar ICAR-Indian Agriculture Research Institute, New Delhi-110012
  • T M Kiran Kumar
  • Rashmi Singh ICAR-Indian Agriculture Research Institute, New Delhi-110012
  • Prawin Arya

https://doi.org/10.48165/IJEE.2023.59433

Keywords:

e-Marketing, Factors, Awareness, Logit regression

Abstract

Integration of APMCs across the country through e-NAM was to augment price discovery and dissemination. The process of electronic marketing being new to the stakeholders, the awareness and constraints entailed herein are addressed. This study evaluates the extent of awareness among farmers about different processes of e-marketing, along with the determinants of their participation. A total of 240 farm households were selected randomly through multistage sampling for the primary survey. The result of the study infers that distance to the market and farm size of the farmers was the most important factors that determine farmers’ participation in e-marketing. Awareness about different e-marketing processes among farmers is relatively lower in Andhra Pradesh compared to Karnataka. The promotion of more participation to create an efficient marketing system there is a need for elaborated awareness about e-marketing among farmers and also increases the capacity building programmes to enhance knowledge about several process of trading.

Author Biographies

  • KJ Raghavendra, Scientist

    Scientist,  ICAR-Indian Institute of Farming Systems Research, Modipuram, Meerut-110012

  • Shiv Kumar, ICAR- NIAP, New Delhi

    Dr. Shiv Kumar, Principal Scientist (Agricultural Economics),

    Ph.D (Agricultural Economics)

    National Centre for Agricultural Economics and Policy Research (NCAP), DPS Marg, Pusa, New Delhi-110012

    India

    Mob: 09873024347

  • Amit Kar

    Principal Scientist, ICAR-Indian Agriculture Research Institute, New Delhi-110012

  • Pramod Kumar, ICAR-Indian Agriculture Research Institute, New Delhi-110012

    Principal Scientist, ICAR-Indian Agriculture Research Institute, New Delhi-110012

  • T M Kiran Kumar

    Scientist, ICAR-National Institute for Agricultural Economics and Policy Research, New Delhi-110012

  • Rashmi Singh, ICAR-Indian Agriculture Research Institute, New Delhi-110012

    Principal Scientist, ICAR-Indian Agriculture Research Institute, New Delhi-110012

  • Prawin Arya

    Principal Scientist, ICAR-Indian Agricultural Statistics Research Institute, New Delhi-110012

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Submitted

25.07.2023

Published

27.09.2023

How to Cite

Awareness and Determinants of farmers participation in e-Marketing of Agricultural Commodities in India. (2023). Indian Journal of Extension Education, 59(4), 161-164. https://doi.org/10.48165/IJEE.2023.59433
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