Effect of ARYA Programme in Employment and Income Generation of the Rural Youths

Abstract views: 259 / PDF downloads: 49


  • Madhusmita Sahoo PhD scholar VISVA BHARATI
  • Sumita Acharya
  • Ambika Prasad Nayak
  • Sonitarani Sethy



Apiary, ARYA, Fish production, Income generation, Mushroom, Poultry, Rural youths, Sustainable livelihood


Rural youths are the future of India’s progress in agriculture. In order to keep the interest of youths in agriculture and maintain their sustainable livelihoods, ICAR through its Agricultural Extension division has implemented Attracting and Retaining Youth in Agriculture (ARYA) programme through different identified KVKs in the country. Five KVKs from Odisha have been implementing this programme, out of which present research carried out in the Puri KVK in the year 2022, where the ARYA project has been focusing on four enterprises i.e., mushroom, poultry, apiary, fish production including fish seed with a total of 174 rural youths. After the implementation of ARYA, among the five enterprises promoted under ARYA, the performance of the mushroom enterprise gave the highest net income and highest average production. On the other hand benefit-cost ratio was higher in fishery enterprises. Various economic performance indicators showed a positive and significant relation with the social profile of the rural youths. The implementation of programme brought the convergence of several institutions to render technical support to rural youth.

Author Biographies

  • Sumita Acharya

    Scientist (Home Science), KVK Puri

  • Ambika Prasad Nayak

    Scientist (Fishery science), KVK Puri

  • Sonitarani Sethy

    SMS (Agricultural Extension), KVK Puri



Al-Ghamdi, A. A., Adgaba, N., Herab, A. H., & Ansari, M. J. (2017). Comparative analysis of profitability of honey production using traditional and box hives. Saudi Journal of Biological Sciences, 24(5), 1075-1080.

Bairwa, S. L., Kalia, A., Meena, L. K., Lakra, K., & Kushwaha, S. (2014). Agribusiness management education: a review on employment opportunities. International Journal of Scientific and Research Publications, 4(2), 1-4.

Brooks, Karen and Zorya, Sergiy and Gautam, Amy and Goyal, Aparajita, Agriculture as a Sector of Opportunity for Young People in Africa (June 1, 2013). World Bank Policy Research Working Paper No. 6473, Available at SSRN: https://ssrn.com/abstract=2274005

Census, (2011). Office of the Registrar General & Census Commissioner, Ministry of Home Affairs.

Forster, K. M. (2014). Researching Youth Disinterest in Agriculture in Peninsular India: Evidences from VDSA Villages: A Case of Dokur and Aurepalle, Telangana. Project Report, International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), AP,India.https://www.worldfoodprize.org/documents/filelibrary/images/youth_programs/2014_interns/2014_br_research_papers/ForsterKirsten_ICRISAT_India_29555A908151E.pdf

Gandhi, V., Kumar, G., & Marsh, R. (1999). Agroindustry for rural and small farmer development: issues and lessons from India. The International Food and Agribusiness Management Review, 2(3-4), 331-344.

Gowda, M. C., Rana, R. K., Pal, P. P., Dubey, S. K., Kumar, A., Meena, M. S., ... & Thimmappa, K. (2023). Economic performance of enterprises promoted under ARYA and relationship with entrepreneurial competencies. Indian Journal of Extension Education, 59(2),10-15.

Indian Economic Survey, (2021). The state of Indian economy. Economic survey 2021-22, GOI Ministry of finance, department of economics affairs. Available at https://www.indiabudget.gov.in

Jaishankar, S.R., Jyothi Priya, A., Sheeba and Ilavarasan, S. (2020). Productive and reproductive performance of Kadaknath Chicken under semi-intensive system. International Journal of Current Micribiology and Applied Science,9(04): 513-517.

Kumar, A., Kumar, A., & Kumari, P. (2022). Income diversification: A way towards Attracting Rural Youth in Agriculture. Indian Journal of Extension Education,58(4), 107-112.

Kurukshetra, (2012). A journal on rural development. Rural Migration,60(04). Pg2.


Nain, M. S., Singh, R., Mishra, J. R., Sharma, J. P., Singh, A. K., Kumar, A., ... & Suman, R. S. (2019). Maximising farm profitability through entrepreneurship development and farmers’ innovations: feasibility analysis and action interventions. Indian Journal of Agricultural Sciences,89(6), 152-157.

Paisley, C. (2013). Engaging youth in agriculture: in vesting in our future. Global food for thought: official blog for global agricultural development initiative. The Chicago council on global affairs.

Pingali, P. (2010). Agriculture renaissance: making “agriculture for development” work in the 21st century. Handbook of agricultural economics, 4, 3867-3894.

Ray, P., Panigrahi, R. S., & Shasani, S. (2022). Determinants of skill levels of farm youth with regard to agripreneurship: A multinomial regression approach. Indian Journal of Extension Education, 58(1), 58-62.

Singh, R., Nain, M. S., Sharma, J. P., & Mishra, J. R. (2016). Developing agripreneurship for sustainable farm income: action research study on women farmers of Hapur district, Uttar Pradesh. Journal of Community Mobilization and Sustainable Development,11(1). 127-135.

Singh, R., Nain, M. S., Sharma, J. P., Mishra, J. R., Kumar, A., & Burman, R. R. (2014). Institutional convergence of synergistic strengths for developing women agripreneurs. Indian Journal of Extension Education, 50(3&4), 1-7.

Singh, T. S. M. S., Rao, K. S., & Rao, M, G. (1998). Migratory routes for honey production and colony multiplication in Bihar, India. Indian Bee Journal, 60(4), 207-209.

Som, S., Burman, R. R., Sharma, J. P., Padaria, N. R., Paul, S., Singh, A. K. (2018). Attracting and Retaining Youth in Agriculture: Challenges and prospects. Journal of Community and Mobilization and Sustainable Development,13(3), 385-395.

Thakur, N. B., Chauhan, N. B., and Chauhan, C. D. (2021) Role of ARYA: Luring the youth in agriculture in COVID-19 scenario. Indian Farmer, 8(02): 212-215.






How to Cite

Effect of ARYA Programme in Employment and Income Generation of the Rural Youths. (2023). Indian Journal of Extension Education, 59(4), 109-113. https://doi.org/10.48165/IJEE/2023.59422

Similar Articles

1-10 of 826

You may also start an advanced similarity search for this article.