Communication Behavior of Fish Farmers with regard to Scientific Fish Farming: A Study from Purba Medinipur District of West Bengal


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Authors

  • Abdul Mondal student
  • Shyam Sundar Dana
  • Moumita Ray (Sarkar)
  • Nandita Kumari
  • Ritika Karjee

https://doi.org/10.48165/IJEE.2024.60202

Keywords:

Communication, Fish farmers, Scientific fish farming

Abstract

The study examined the communication behaviour of within Fish Farmers Producer Organizations (FFPO) in the Purba Medinipur District of West Bengal in 2023. Using a descriptive research design, data were collected from 120 fish farmers representing four FFPOs in the district. 62.5% regularly contacted fellow farmers for information among (personal localite channels) and, 57.5% reached out to private company consultants, extension workers, or input dealers(personal cosmopolite channels). In terms of impersonal cosmopolite channels, 95% used mobile apps and the Internet as their primary sources of fish-farm-related information. Fish farmers predominantly used personal localite channels to purchase improved seed varieties (80.83%) and feeding practices (72.5%). Personal cosmopolite channels were mainly employed to avail financial benefits (79.16%) and disease diagnosis and management (76.66%). Impersonal cosmopolite channels were utilized less, with 24.16 % for marketing and branding. Regarding information-processing behaviour, most respondents evaluated information through discussions with fellow farmers (67.5%) and deliberation based on previous experiences (34.16%). Information storage was accomplished through memorization (75.83%). Most respondents transferred information by sharing with their fellow members for localized awareness (27.5%). Implementing strategies like regular training, promoting information exchange, and utilizing extension services can improve the communication behaviour of fish farmers within FFPO.

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Submitted

22.02.2024

Published

12.04.2024

How to Cite

Communication Behavior of Fish Farmers with regard to Scientific Fish Farming: A Study from Purba Medinipur District of West Bengal. (2024). Indian Journal of Extension Education, 60(2), 11-16. https://doi.org/10.48165/IJEE.2024.60202
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