Analyzing Factors Influencing Milk Marketing Channel Strategies in Punjab
Abstract views: 220
/ 
PDF downloads: 42
Authors
-
Napinder Kaur
Lovely Professional University, Phagwara
https://orcid.org/0000-0002-5009-2631
-
Jasdeep Singh Toor
Punjabi University, Patiala
Keywords:
Dairy, Henry Garrett’s Ranking Technique, livestock, marketing channel, milk priceAbstract
Raising livestock has long been regarded as an important activity in the nation's rural areas. The Indian dairy industry has undergone noteworthy changes with the tremendous increase in the production of milk. The provision of assured marketing channels is crucial for dairy farmers to reap the economic benefits of milk production. The present study aims to examine the drivers behind the dairy farmers’ decisions about milk marketing channels in Punjab. The primary data used in this study has been collected from 21 villages and 420 dairy farmers using a multistage sampling technique in 2019, belonging to three different zones of the state. Henry Garrett’s Ranking Technique was used to determine the significant factors influencing their choice of milk marketing channels. Higher milk price, with a mean value of 71.64, is found to be the main driver for choosing the milk marketing channel, followed by doorstep collection with a mean value of 56.70, and provision of advances with a mean value of 54.55. There is a need to strengthen the dairy cooperatives to reduce the involvement of the unorganized sector in the marketing of milk in the state of Punjab.
References
Arora, K. Kumar, S., Adhale, P., Bhoi, P.B., & Vatta, K. (2023). Addressing the impact of COVID-19 on dairy value chains: evidence from Punjab, India. Current Science, 124(5), 570-577. https://ischolar.sscldl.in/index.php/CURS/article/view/220964/204543
Baindha, A., Sankhala, G., Singh, M, Kumar, A., Singh, S., & Rai, K. (2017). Product profile and marketing channels used by milk processors in Karnal district of Haryana. Indian Journal of Extension Education, 53(1), 154-156. https://epubs.icar.org.in/index.php/IJEE/article/view/143947/52444
Bardhan, D., & Tewari, S.K. (2007). Risk attitude and risk management strategies: an analysis of dairy farmers in Tarai area of Uttaranchal state. Indian Journal of Agricultural Economics, 62(4), 607-622.
Brar, R.S., Kaur, I., Singh, V.P., & Chopra, S. (2018). Analysis of factors influencing choice of milk marketing channels among small and medium dairy farmers in Punjab. Indian Journal of Dairy Science,71(3), 299-305.https://epubs.icar.org.in/index.php/IJDS/article/view/75912
Brar, R.S., Kaur, I., Singh, V.P., & Kaur, N. (2018). Factors affecting choice of milk marketing channels by dairy farmers in Punjab. Journal of Krishi Vigyan, 6(2), 123-129. http://dx.doi.org/10.5958/2349-4433.2018.00026.0
Brar, R.S., Kaur, I., Singh, V.P., & Chopra, S. (2017). Efficiency of milk marketing channels in small and medium sized dairy farms in Punjab. Indian Journal of Dairy Science,70(6), 774-780.file:///C:/Users/Economics/Downloads/ojsadmin,+22.pdf
Das, M., Singh, R., Feroze, S.M., & Singh, S.B. (2020). Determinants of marketed surplus of milk: A microlevel study in Khasi hills region of Meghalaya. Indian Journal of Extension Education, 56(2), 45-50.https://epubs.icar.org.in/index.php/IJEE/article/view/107755/42392
Geetha, C., & Prabhu, S.M. (2020). Analysis of Garrett’s Ranking for facilities of arts and engineering colleges in Salem district of Tamil Nadu. International Journal of Advanced Science and Technology,29(4), 622-627.
Government of India. (2020). Annual Report 2019-20. Government of India, Department of Animal Husbandry, Dairying and Fisheries, Ministry of Agriculture, Government of India, New Delhi.
Government of India. (2021). Economic Survey of India 2020-21. Government of India, Ministry of Finance, Economic Division, Government of India, New Delhi.
Government of Punjab. (2020). Statistical Abstract of Punjab 2020. Government of Punjab, Economic Advisor to Government, Economic and Statistical Organisation, Chandigarh.
Kumar, A., Mishra, A.K., Parappurathu, S., & Jha, K. (2018). Farmers’ choice of milk-marketing channels in India. Economic and Political Weekly, 53(51), 58-67.
Kumar, A., Staal, S.J., & Singh, D.K. (2011). Smallholder dairy farmers’ access to modern milk marketing chains in India. Agricultural Economics Research Review,24, 243-253.http://dx.doi.org/10.22004/ag.econ.118232
Makarabbi, G., Tuteja, F.C., Saxena, N., & Ana, R.J. (2023). Socio-economic determinants influence on NiliRavi buffalo farmers choice of milk marketing channels in Punjab. Indian Journal of Extension Education, 59(1), 112-116.https://epubs.icar.org.in/index.php/IJEE/article/view/131876/48885
Mohapatra, S., Sendhil, R., & Pabba, A.S. (2022). Analysis of dairy value chain in organized sectors of Haryana: A chain wide learning approach. Indian Journal of Extension Education, 58(4), 96-101.http://doi.org/10.48165/IJEE.2022.58420
Radhakrishnan, A., & Gupta, J. (2017). Vulnerability of dairy-based livelihoods to climate variability and change: a study of Western Ghats region in Wayanad, Kerala. Current Science, 113(1), 123-129.https://www.jstor.org/stable/26163915
Sharma, H., & Wadhawan, V.M. (2015). Livestock economy of Punjab: Need to strengthen animal health and veterinary services for sustainable development. Indian Journal of Economics and Development, 11(1), 359-363.http://dx.doi.org/10.5958/2322-0430.2015.00041.4.
Downloads
Submitted
Published
Issue
Section
License
Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- The manuscripts once accepted and published in the Indian Journal of Extension Education will automatically become the property of the Indian Society of Extension Education, New Delhi. The Chief Editor on behalf of the Indian Journal of Extension Education holds the copyright.
How to Cite
