Visualizing the Shift: Word Cloud Analysis of Pradhan Mantri Jan Aushadhi Suvidha Sanitary Napkin

Authors

  • Diksha Srivastava Dr. Rajendra Prasad Central Agricultural University, Pusa, (Bihar), India.
  • Sudhanand Prasad Lal Dr Rajendra Prasad Central Agricultural University, Pusa, Samastipur, Bihar-848125 (Ministry of Agriculture & Farmers' Welfare, Government of India)
  • Gyan Shukla Banaras Hindu University, Varanasi, Uttar Pradesh, India.

https://doi.org/10.48165/IJEE.2024.60304

Keywords:

Biodegradable, Frame of mind, JASSN, Menstruation, Sanitary Napkin, Tag Cloud, Word Cloud

Abstract

Word cloud is a graphical representation of knowledge that lets a viewer acquire a quick and intuitive impression of a text. The study was conducted in Muzaffarpur and Samastipur districts of Bihar to find out the frame of mind of 160 respondents regarding menstruation and menstrual-related products before and after the commencement of Jan Aushadhi Suvidha Sanitary Napkin (launched by the Government of India in 2018) through word cloud. Analysis was done for both positive and negative frame of mind. High Price, embarrassment, uncomfortable, social restriction, isolation, dependence, stigma, taboo, pain, and itching, were negative aspects. Affordable price, easily available, awareness, hygiene, social participation, empowerment, independence, openness, menstrual health, and rash-free were positive aspects. Utilizing word clouds to analyze women's expressions regarding menstruation provided valuable insights into their frame of mind. It reveals recurring themes, concerns, and emotions, assisting in effectively identifying and addressing menstrual-related difficulties. The data-driven strategy (through word cloud) is critical for improving menstrual health and well-being.

Author Biographies

  • Diksha Srivastava, Dr. Rajendra Prasad Central Agricultural University, Pusa, (Bihar), India.

    M.Sc. Researcher, Department of Extension Education & Communication Management, College of Community Science

  • Sudhanand Prasad Lal, Dr Rajendra Prasad Central Agricultural University, Pusa, Samastipur, Bihar-848125 (Ministry of Agriculture & Farmers' Welfare, Government of India)
    Assistant Professor cum Scientist, Agricultural Extension Education
    Post-Graduate Department of Extension Education

  • Gyan Shukla, Banaras Hindu University, Varanasi, Uttar Pradesh, India.

    Ph.D. Scholar, Department of Extension Education, Institute of Agricultural Sciences

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Submitted

28.04.2024

Published

05.07.2024

How to Cite

Srivastava, D., Lal, S. P., & Shukla, G. . (2024). Visualizing the Shift: Word Cloud Analysis of Pradhan Mantri Jan Aushadhi Suvidha Sanitary Napkin. Indian Journal of Extension Education, 60(3), 18-22. https://doi.org/10.48165/IJEE.2024.60304