Perceived Benefits and Pre-Design Environmental Impact Assessment of Eco-Friendly Ornament Development

Swapnil Singh; Poonam Singh; Preeti Singh; Amrit Warshini

doi:10.48165/IJEE.2025.614RN05

Authors

Swapnil Singh Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, Ayodhya-U.P.
Poonam Singh Acharya Narendra Deva University of Agriculture and Technology
Preeti Singh Acharya Narendra Deva University of Agriculture and Technology
Amrit Warshini Acharya Narendra Deva University of Agriculture and Technology https://orcid.org/0009-0008-0352-1158

https://doi.org/10.48165/IJEE.2025.614RN05

Keywords:

Awareness, Chi-square analysis, Consumer behavior, Eco-friendly design, Ornamentation, Rural sustainability, T-test

Abstract

The study examined the environmental benefits and pre-design impact assessments of eco-friendly ornaments in rural Uttar Pradesh, focusing on Ayodhya district. A sample of 240 respondents was selected from 24 villages using a multistage random sampling method. Data were collected through structured interviews, surveys, and direct observations, and analyzed using descriptive statistics, chi-square tests, and Student’s t-test. The results, conducted in 2024-2025, show that 58.75% of respondents supported eco-friendly ornaments to promote environmental safety (χ² = 191.95, p < 0.05). However, when it came to integrating environmental considerations during the design phase, durability (35.41%) was the most frequently cited factor; however, the differences were not statistically significant (t = 0.167, p < 0.182). In terms of ecological benefits, energy saving (40.41%) and fossil fuel alternatives (30.41%) were the most recognized advantages, with statistical significance (χ² = 48.61, p < 0.05). These findings highlight a strong environmental motivation among consumers in rural areas, although sustainability is not fully integrated into the early stages of product design. The study emphasizes the need for interventions that raise awareness and build capacity to ensure that sustainability becomes a key consideration in the design process, ultimately promoting more environmentally responsible ornamentation practices in rural India.

Author Biographies

Swapnil Singh, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, Ayodhya-U.P.

She is PhD Research Scholar at Department of Resource Management and Consumer Science , College of Community Science at ANDUAT, Ayodhya.
Poonam Singh, Acharya Narendra Deva University of Agriculture and Technology

She is Associate Professor at Department of Resource Management and Consumer Science , College of Home Science, ANDUAT, Ayodhya. She is specialized in Entrepreneurship of waste product, ergonomics, interior enrichment and innovative ideas for waste management.
Preeti Singh, Acharya Narendra Deva University of Agriculture and Technology

Dr. Preeti Singh is Assistant Professor at Department of Resource management and consumer science, college of community science, Acharya Narendra Deva University of Agriculture Technology, Kumar Ganj, Ayodhya, India.She is specialised in interior enrichment
Amrit Warshini, Acharya Narendra Deva University of Agriculture and Technology

She is PhD research Scholar in Department of Extension Education at ANDUAT, Ayodhya. She has qualifies ICAR -NET in 2023 and SRF in 2022.

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