Attitude of Agricultural Beneficiaries towards NGOs in North Coastal Andhra Pradesh


244 / 281

Authors

https://doi.org/10.48165/IJEE.2026.62104

Keywords:

Non-Governmental Organizations (NGOs), attitude, scientific orientation, housing condition

Abstract

Non-government organisations play a vital role in meeting societal needs. The study, conducted in 2025, explores the influence of socio-economic factors on attitudes of beneficiaries towards NGOs engaged in agricultural development and poverty alleviation. The purpose of this study was to evaluate beneficiaries' attitudes toward NGOs in the districts of Vizianagaram and Srikakulam in Andhra Pradesh's North Coastal regions. A purposive sampling design was used for the selection of districts. Two NGOs from each district were selected based on their performance. 15% of the beneficiaries from each NGO were randomly selected from each district, resulting in a total of 90 farmers. So, in total, 180 farmers were selected from both districts.  The analysis of variance (ANOVA) revealed that attitude scores significantly differed by education, age, income, and land holding size (p<0.01). The multiple regression analysis revealed that scientific orientation, health security, and housing conditions emerged as significant predictors. Respondents with basic education and those below 50 years of age showed more significant attitudes than illiterate, graduate, and older individuals.  Random forest analysis revealed that scientific orientation, health security, family support, and social participation were key contributors.

Author Biographies

  • Chitrasena Padhy, SR University, Warangal, Telengana

    Department of Agricultural Extension

    School of Agriculture

    SR University, Warangal

  • Akhila Badavath, Centurion University of Technology and Management

    Department of Agricultural Extension Education, M. S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Odisha

  • Atanu Deb, Centurion University of Technology and Management

    Department of Agricultural Extension Education, M. S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Odisha

  • Bikramjeet Ghose, Centurion University of Technology and Management

    Department of Agricultural Economics and Statistics, M. S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Odisha

References

Gesierich, S., Nordli, A. J., & Arundel, A. (2025). NGO engagement in the creation of public service innovations: A configurational, explorative approach. Public Money & Management, 45(5), 424-434. https://doi.org/10.1080/09540962.2024.2410806

Götz, N. (2019). The emergence of NGOs as actors on the world stage. In Routledge Handbook of NGOs and International Relations (pp. 19-31). https://doi.org/10.4324/9781315268927-2

Gupta, S. (2014). From demanding to delivering development: Challenges of NGO-led development in rural Rajasthan, India. Journal of South Asian Development, 9(2), 121-145. https://doi.org/10.1177/0973174114536099

Kim, M., Mason, D. P., & Li, H. (2017). Experimental research for nonprofit management: Charitable giving and fundraising. Experiments in Public Management Research: Challenges & Contributions, 415-436. https://doi.org/10.1017/9781316676912.021

Kobba, F., Nain, M. S., Singh, R., Mishra, J. R., & Shitu, G. A. (2020). Observational analysis of the effectiveness of entrepreneurship training programme in rural development and self-employment training institutes (RUDSETI). Indian Journal of Extension Education, 56(1), 13-17. https://journals.acspublisher.com/index.php/ijee/article/view/4478

Kriti, K., Singh, A., & Mohapatra, S. (2025). Effectiveness of NGO-led livelihood initiatives on income generation among rural women of Bihar. Indian Journal of Extension Education, 61(1), 61-65. https://doi.org/10.48165/IJEE.2025.61111

Lewis, D. (2023). Non-governmental organizations, definitions, and history. In International Encyclopedia of Civil Society (pp. 1-9). Springer, Cham.

Lewis, D., Kanji, N., & Themudo, N. S. (2020). Non-governmental organizations and development. Routledge. https://doi.org/10.4324/9780429434518

Mansuri, G., & Rao, V. (2012). Publication: Localizing development: Does participation work? A World Bank policy research report. https://doi.org/10.1596/978-0-8213-8256-1

Mondal, D., & Basu, D. (2014). A comparative study of performance of SHGs promoted by NGO and panchayat. Indian Journal of Extension Education, 50 (1 & 2), 28-31. https://epubs.icar.org.in/index.php/IJEE/article/view/144290

Morais, N., & Ahmad, M. M. (2011). NGO‐led microfinance: Potentials and challenges in conflict areas. Journal of International Development, 23(5), 629-640. https://doi.org/10.1002/jid.1672

Mphahlele, R. B. (2023). Evaluating the impact of government support programme on the development of land reform farms in South Africa (Doctoral Dissertation, University of the Free State).

Nain, M.S. & S.S. Chandel. 2010. Determinants of farmers’ training need in agri-horti farming system: A study of Doda district of J&K State. Journal of Community Mobili-zation and Sustainable Development, 5(1), 23-27.

Odyuo, M. N., Patra, N. K., & Makar, A. K. (2017). Management problems in implementing development works as perceived by the NGOs: A case study in Nagaland, India. Indian Journal of Extension Education, 53(1), 21-27. https://epubs.icar.org.in/index.php/IJEE/article/view/143901

Phiri, C. (2020). NGOs interventions for rural communities’ resilience to climate change and variability case study: Mulanje district, southern Malawi (Doctoral Dissertation, University of the Free State).

Ranjan, A., Satyapriya, Lenin, V., Bishnoi, S., Barua, S., Ray, M., Sharma, D.K., RoySurjya Kanta, & Abrar, P.N.F. (2025). Evaluating the effect of extension advisory services (EAS) using economic index score in aspirational districts. Indian Journal of Extension Education, 61(3), 58-63. https://doi.org/10.48165/IJEE.2025.61311

Sahoo, A. K., Burman, R. R., Lenin, V., Sajesh, V. K., & Sarkar, S. (2021). Attitude of stakeholders towards IARI-post office linkage extension model. Indian Journal of Extension Education, 57(2), 73-77.

Savari, M., & Khaleghi, B. (2023). Application of the extended theory of planned behavior in predicting the behavioral intentions of Iranian local communities toward forest conservation. Frontiers in Psychology, 14, 1121396. https://doi.org/10.3389/fpsyg.2023.1121396

Slathia P.S., Nain M.S., Sharma J.P., Ali L., Chahal V.P. & Kumar R. (2014). NGO in socio-economic development of rural women: A case study. Journal of Community Mobilization and Sustainable Development, 9(1), 101-106.

Tripathi, S., Yadav, P., Bharne, S., & Tiwari, H. (2025). Agricultural productivity through rural assets: Evaluating MGNREGA’s role in boosting agricultural performance in India. Indian Journal of Extension Education, 61(3), 19-24. https://doi.org/10.48165/IJEE.2025.61304

Utuk, I. O. (2014). The role of non-governmental organizations (NGOs) in participatory and sustainable rural economic development in Nigeria. Journal of Economics and Finance, 4(1), 22-30. DOI: 10.9790/5933-0412230

Downloads

Submitted

27.09.2025

Published

26.12.2025

How to Cite

Chitrasena Padhy, C. P., Akhila Badavath, A. B., Atanu Deb, A. D., & Bikramjeet Ghose, B. G. (2025). Attitude of Agricultural Beneficiaries towards NGOs in North Coastal Andhra Pradesh. Indian Journal of Extension Education, 62(1), 21-26. https://doi.org/10.48165/IJEE.2026.62104
Citation