Coverage of Agricultural Issues in Leading Indian Hindi Dailies: A Content Analysis
213 / 132
Authors
Ajay Kumar
Chaudhary Charan Singh Haryana Agricultural University
Abstract
The majority of India's population is directly or indirectly engaged in the agricultural sector. Currently, Indian agriculture is facing various challenges, but timely information dissemination is one of them. The present study was conducted to examine the agricultural issues published in two leading Hindi newspapers, i.e. Dainik Bhaskar and Amar Ujala. Editorials, opinion columns, and feature articles published in the Panipat edition of Haryana State during January 2023 and December 2023 were selected for the study. The study concluded that India’s highest-circulated Hindi newspapers, Dainik Bhaskar and Amar Ujala, published a limited number of agricultural issues. Both dailies have given the highest importance to national-level agricultural issues.
References
Amar, A. K., Padhy, C., Prusty, A. K., & Kumari, A. (2025). Communication and marketing behaviour of tomato growers in Southern Odisha, India. Indian Journal of Extension Education, 61(4), 134-140. https://doi.org/10.48165/IJEE.2025.61422
Audit Bureau of Circulations (2023). Highest Circulated Dailies, Weeklies & Magazines amongst Member Publications (across languages). https://www.auditbureau.org/files/JD%202022%20Highest%20Circulated%20(across%20languages).pdf
Bhagirath (2023). NCRB Report 2023: Approximately 30 farmers and farm labourers took their own life every day, shows assessment. Down to Earth. https://www.downtoearth.org.in/health/ncrb-report-2023-approximately-one-farmer-took-their-own-life-every-day-shows-assessment
Isiaka, M. A., & Ikponmwosa, E. (2019). Methodological usefulness of content analysisin social science research. African Research Review, 13(1), 93-102. https://scispace.com/pdf/methodological-usefulness-of-content-analysis-in-social-3dgx73rfor.pdf
Jain, A., Kumar, S., Sharma, A., Verma, S., Chauhan, A., Shukla, S., & Kumar, A. (2019). Agricultural news visibility in Indian newspapers: A comparative study. Asian Journal of Agricultural Extension, Economics and Sociology, 41 (10), 586-594. https://doi.org/10.9734/AJAEES/2023/v41i102203
Jodhka, S. S. (2018). A Handbook of Rural India: Readings on the Economy, Polity and Society. Orient BlackSwan, Hyderabad.
Jodhka, S. S. (2023). The Indian Village: Rural Lives in the 21st Century. Aleph Book Company, New Delhi.
Kobba F., Nain M. S., Singh R., & Mishra J. R. (2019). Content analysis of training module for entrepreneurship development and self-employment training institute (RUDSETI). Journal of Community Mobilization and Sustainable Development, 14(3), 538-542.
Krippendorff, K. (2004). Content analysis: An introduction to its methodology. Sage Publications.
Kumar, A., & Saxena, S. P. (2024). Farmers’ awareness and perception about climate change in the Indo-Gangetic plain region of India. Indian Journal of Extension Education, 60(4), 101-106. https://doi.org/10.48165/IJEE.2024.60418
Kumar, M. (2019). Agriculture: Status, challenges, policies and strategies for India. International Journal of Engineering Research & Technology, 8 (12), 1-4. https://www.ijert.org/agriculture-status-challenges-policies-and-strategies-for-india
Ministry of Agriculture & Farmers Welfare (2023). Annual Report 2022-23.Government of India. https://agriwelfare.gov.in/Documents/annual_report_english_2022_23.pdf
Mudgal, V. (2011). Rural coverage in the Hindi and English dailies, Economic and Political Weekly, 46(35), 92-97.
Nain M.S. & Trikha R.N. (2001). Analysis of content and coverage of farm information by the farm magazine “Haryana Kheti”. Crop Research, 22 (1), 129-133.
Nain M.S. (2003). Effectiveness of farm magazine: A comparative analysis of various components as viewed by the readers, Rajasthan Journal of Extension Education,11,9-15.
Nain, M. S., Singh, R., Sharma, J. P., & Mishra, J. R. (2019) Filling the information gap through developing and validating entrepreneurial technical information packages (ETIPs) for potential agricultural entrepreneurs. Journal of Community Mobilization and Sustainable Development,14(1), 44-48.
Nandkarni, M. V. (2018). Crisis in Indian agriculture. Economic and Political Weekly.53(17), 28-34.
Patel, N., & Nagaich, R. (2021). Agriculture in India: A retrospect and future prospects. Kurukshetra, 69(10), 5-9.
Patel, N., Dorin, B., & Nagaich, R. (2022). A New Paradigm for Indian Agriculture from Agroindustry to Agroecology. NITI Aayog. https://www.niti.gov.in/sites/default/files/2023-03/A-New-Paradigm-for-Indian-Agriculture-from-Agroindustry-to-Agroecology.pdf
Registrar of Newspapers for India (2022). Press in India 2021-22 (66th Annual Report, Vol-1). https://prgi.gov.in/press-in-india/category-press-in-india/press-india-chapters-2021-2022
Rosegrant, M. W., Fan, S., & Otsuka, K. (2021). Global issues in agricultural development. In O. Keijiro & S. Fan (Eds.), Agricultural development: New perspectives in a changing world. (pp.35-75). International Food Policy Research Institute. https://doi.org/10.2499/9780896293830_02
Sharma, M. Ella, R., Verma, V.& Malik, J. S. (2023). Content analysis and coverage of news on pandemic COVID-19 in elected newspapers. Indian Journal of Extension Education. 59 (1), 117-121.https://epubs.icar.org.in/index.php/IJEE/issue/view/3702
Singh, R. P. (2022) Content analysis of rural issues in hindi newspapers and awareness of rural people about rural issues. Unpublished Ph.D. Thesis, Jamia Millia Islamia, New Delhi.
Sondarva Y. M., Nain M. S., & Kishan K. (2019). Content analysis of the Gujarat Journal of Extension Education. Journal of Global Communication, 12(2), 93-96. http://doi.org/10.5958/0976-2442.2019.00016.8
Venkatesh, K., & Kamble, V. B. (2019). Content analysis of agricultural information published in daily Lokmat Times. Asian Journal of Agricultural Extension, Economics & Sociology, 31 (4), 1-7. https://doi.org/10.9734/ajaees/2019/v31i430137
Yadav, R., Singh, S. P., Gautam, & Sangwan, S. S. (2012). Content analysis of animal husbandry news in selected Hindi dailies of Hisar. The Haryana Veterinarian, 51, 92- 95. https://www.luvas.edu.in/haryana-veterinarian/archive-2012.php?AM8
Downloads
Submitted
Published
Data Availability Statement
Yes
Issue
Section
License
Copyright (c) 2025 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
- The manuscripts once accepted and published in the Indian Journal of Extension Education will automatically become the property of the Indian Society of Extension Education, New Delhi. The Chief Editor on behalf of the Indian Journal of Extension Education holds the copyright.
How to Cite
