Knowledge Level of Kewda Cultivation Farmers in Southern Odisha
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Keywords:
Education, extension services, Kewda growers, knowledge, women empowermentAbstract
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The study was conducted in 2024 in Ganjam district of Odisha to assess the knowledge level of farmers regarding recommended Kewda cultivation practices using an ex post facto research design. Data were collected from 83 Kewda flower growers through a structured interview schedule, employing purposive and simple random sampling techniques. The results revealed that respondents demonstrated relatively higher knowledge of ecological conditions and traditional field-based practices. The findings further indicated that farmers were actively involved in planning, decision-making and adoption of innovative cultivation practices, while facing constraints in value addition and distillation activities. Correlation and regression analysis indicated that variables such as education, innovativeness, planning ability, and decision-making capacity had a positive and significant relationship with the knowledge level of respondents. The study concludes that although Kewda cultivation provides substantial livelihood opportunities in coastal Odisha, there is a need for targeted extension interventions, capacity-building programmes, and skill-oriented training, particularly in post-harvest and value addition practices, to enhance farmers’ knowledge and adoption of improved technologies.
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