Principal Component Analysis of Entrepreneurial Attitude among CUTM Agriculture Students, Odisha
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Keywords:
Agripreneurship, Factor Analysis, JAMOVI, Rural Youth, Self-employment, PCA AnalysisAbstract
The study analysed the entrepreneurial attitude of agriculture students of Centurion University of Technology and Management, Odisha, using Principal Component Analysis (PCA). Data were collected from 83 final-year agriculture students through a pre-tested interview schedule comprising entrepreneurial attitude statements. The reliability of the instrument was assessed using Cronbach’s alpha, which yielded a value of 0.861, indicating good internal consistency. The suitability of the data for PCA was examined using the Kaiser-Meyer-Olkin (KMO) measure and Bartlett’s Test of Sphericity. The KMO value (0.808) and significant Bartlett’s Test result (χ² = 671, p < 0.001) confirmed the adequacy of the dataset for component extraction. PCA with Varimax rotation extracted five major dimensions of entrepreneurial attitude, namely Entrepreneurial Management Orientation, Production and Resource Management Orientation, Technical and Monitoring Orientation, Entrepreneurial Career Orientation, and Risk and Marketing Orientation. The five retained components explained 62.52 per cent of the total variance. The students generally possessed positive attitudes towards self-employment, enterprise management, production efficiency, technical guidance, and market orientation. However, comparatively lower interest in challenging entrepreneurial vocations indicated hesitation towards adopting entrepreneurship as a primary career option. The need for strengthening entrepreneurship-oriented education, experiential learning programmes, start-up incubation support, and market linkage initiatives was felt.
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