Determinants to Behavioural Intention of Fish Farmers to Adopt Carp Polyculture

Sushree Alakananda; Simantini Shasani

doi:10.48165/IJEE.2026.623RN07

Authors

Sushree Alakananda
Simantini Shasani Orissa University of Agriculture and Technology

https://doi.org/10.48165/IJEE.2026.623RN07

Keywords:

Fish farmers; Carp Culture; Behavioural Intention; adoption; productivity

Abstract

The study was carried out in Ganjam district of Odisha to measure the behavioural intention of the fish farmers to adopt composite carp culture with the objective of assessing the determinants to behavioural intention of fish farmers to adopt carp culture. Both purposive and random sampling procedures were followed in selecting 120 respondents. Data were collected through pre-tested structured interview schedule during 2023-24. Majority of the farmers were found in medium level of behavioural intention followed by high- and low-level behavioural intention. Seven variables such as area under fish farming, information source utilization, participation in extension activities, innovativeness, risk preference and economic motivation showed a highly significant and positive relationship with the behavioural intention of fish farmers. Strengthening extension facilities to ensure effective monitoring and follow up farmers, conducting training programmes focused on scientific and technical knowledge related to carp culture, improving the execution of existing fishery development schemes, developing a comprehensive disease management plan and encouraging more number of fish farmer producer organisations were the suggestions in order to improve the overall productivity and sustainability of composite carp culture, ultimately benefiting farmers and enhancing their livelihoods.

Author Biographies

Sushree Alakananda

PG Scholar

Dept. of Agricultural Extension and Communication

FAS, SOADU, Bhubaneswar
Simantini Shasani, Orissa University of Agriculture and Technology

Assistant Professor

Department of Agricultural Extension and Communication

FAS, SOADU, Bhubaneswar

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