Punjab’s Kinnow Value Chain: Problems and Prospects
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Authors
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Amit Guleria
Department of Economics and Sociology, Punjab Agricultural University, Ludhiana, Punjab 141004
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Shaikh Mohd Mouzam
Department of Economics and Sociology, Punjab Agricultural University, Ludhiana, Punjab 141004
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Anil Kamra
Abstract
Kinnow is the most popular fruit crop of Punjab and 80% of kinnow is grown in south-western region of Punjab. High price fluctuations, inefficient market infrastructure, malpractices, perishability of the fruit and high transportation charges are the major marketing
problems faced by kinnow growers. Farmers’ producer organizations and co-operative marketing system must be introduced for assured market and stable prices. Better logistics and export-oriented infrastructure facilities should be developed to decrease the per unit marketing cost and increase the demand of kinnow. This will ensure higher income to the kinnow growers.
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