Dynamics in temperate floriculture

Abstract

The temperate region of India, with its rich biodiversity and favourable agro- climatic conditions, is ideally suited for floriculture. Its diverse flora, including a range of ornamental flowers, offers significant opportunities for entrepreneurs in both domestic and international markets. The increasing demand for ornamental plants presents a lucrative prospect. However, the sector faces challenges such as inadequate infrastructure, limited cold storage, and insufficient financial and technical resources. Overcoming these hurdles requires targeted government support, infrastructure improvements, and collaboration among entrepreneurs, researchers, and institutions. Enhancing market linkages and fostering innovation can drive the growth of temperate floriculture and bolster the socio-economic development.