Mobile applications for real time market information and decision support in horticultural crops


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Authors

  • Rajarshi Roy Burman Indian Council of Agricultural Research, New Delhi 110 012
  • Girijesh Singh Mahra Indian Council of Agricultural Research, New Delhi 110 012
  • Sonali Mallick Indian Council of Agricultural Research, New Delhi 110 012

Abstract

The transformative impact of mobile applications on the horticultural sector, highlighting their role in providing real-time market information and decision support has been well established. With the increasing adoption of smartphones among farmers, mobile based applications have become essential tools for accessing vital data, including weather forecasts, market prices, and crop
management practices. By bridging the information gap, mobile apps empower farmers to make informed decisions, enhance productivity, and optimize their operations. User-friendly design, offline functionality, and robust data security are essential features that enhance the accessibility and trustworthiness of these applications, especially for farmers in remote areas. Ultimately, the integration of mobile technology into horticulture represents a significant advancement towards sustainable agricultural practices and improved livelihoods for farmers worldwide.

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Submitted

2025-01-15

Published

2025-01-15

How to Cite

Burman, R. R., Mahra, G. S., & Mallick, S. (2025). Mobile applications for real time market information and decision support in horticultural crops. Indian Horticulture, 69(6), 77-80. https://epubs.icar.org.in/index.php/IndHort/article/view/163686