EVALUATING MANGO VALUE CHAINS: PRICE SPREAD, MARKETING EFFICIENCY AND CONSTRAINTS IN CHITTOOR DISTRICT, ANDHRA PRADESH
662 / 668
Authors
-
M. SAI KRISHNA
Master of Business administration (MBA), Institute of Agribusiness Management, Tirupati-517502
-
Y. PRABHAVATHI
-
M. RAVI KISHORE
prabhayanduri@gmail.com
-
S.K. NAFEEZ UMAR
Keywords:
Mango value Chain, Value chain mapping, efficiency, price spread, constraintsAbstract
The study conducted during 2024-25 in Chittoor district, Andhra Pradesh aimed at identification of various actors and activities involved in mango value chain for processing varieties along with assessment of price spread, efficiency in marketing and constraints of the actors involved. The sample size included 150 farmers and 30 intermediaries. The analysis employed value chain mapping, price spread analysis and Garrett techniques. The study identified three distinct value chains that included direct selling to processors, selling through ramp traders and selling to pre-harvest contractors. Among these, value chain 1reflecting farmers selling directly to processors was found most efficient and advantageous, offering the highest marketing efficiency (0.56) and yielding a greater sharefor producers to an extent of 55.88. Additionally, the Garrett ranking revealed that key challenges encountered by pre-harvest contractors, ramp traders, and processors across these value chains were high market price fluctuation, lack of timely payments and high requirements for working capital respectively.
References
1. Agricultural and Processed Food Products
2. Export Development Authority, Ministry of
3. Commerce and Industry. 2024. Data
4. about processing units of mango and
5. mango pulp from India. Retrieved from
6. website (https://apeda.gov.in/) on
7. 08.08.2024.
8. Badar, H and Ahmad, B. 2021. Smallholders’
9. constraints and options for participation
10. in mango value chains in Punjab,
11. Pakistan. Journal of Agricultural
12. Research.59(2): 187-195.
13. Department of Agriculture and Farmers
14. Welfare, Ministry of Agriculture and
15. Farmers Welfare, Government of India.
16. 2024. Area and production of mango in
17. India. Retrieved from website (https://
18. agriwelfare.gov.in/en/StatHortEst) on
19. 10.08.2024.
20. Kalidas, K and Ravikumar, R. 2024. Assessing
21. Marketing Efficiency in the Coconut Value
22. Chain: A Case Study of Western Tamil
23. Nadu’s Coconut Landscape. Journal of
24. Scientific Research and Reports. 30(5):
25. 625-632
26. Kumaresh, K and C. Sekar. 2013. Price
27. spread, marketing efficiency and
28. constraints in supply chain of mango in
29. Krishnagiri district of Tamil Nadu.
30. Agriculture Update. 8 (3): 446-451.
31. Ravi, S. C., Beer, K., Gupta, A. K., Amrutha, T.,
32. Mishra, M., Jaiswal, R and Damodaran,
33. T. 2023. A comprehensive analysis of the
34. value chain dynamics of Dashehari
35. mango in Uttar Pradesh, India. Journal
36. of Applied Horticulture. 25(3): 297-302.
37. Saripalle, M. 2019. Market awareness and
38. profitability: case study of Mango
39. production in Karnataka India. Economic
40. and Political Weekly. 54(4): 52-59.
41. Sowmya, R. B., Kishore, N. K., Lakshmi, T and
42. Umar, S. N. 2022. A study on export
43. growth of Chittoor mango and constraints
44. faced by different actors in mango value
45. chain. Andhra Pradesh Journal
46. Agricultural sciences. 8(4): 223-228.
47. Sowmya, R. B., Kishore, N. K., Lakshmi, T and
48. Umar, S. N. 2022. Critical analysis of
49. value chain: a case of mango processing
50. varieties in Chittoor district of Andhra
51. Pradesh. The Journal of Research
52. ANGRAU. 50(3): 139-143.
53. Wie, P and Aidoo, R. 2017. Analysis of the
54. Sweet Potato Value Chain in Ghana;
55. Linkages, Pathways, Governance and
56. Constraints. Journal of Agriculture and
57. Food Technology. 7(1): 1-13
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author owns the article's copyright until the article is accepted for publication. After acceptance, the author(s) assigns the article's copyright jointly to both the authors and the Publishers of the Journal of Research ANGRAU (ANGRAU) and licensed under a Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License.
